LAIRE Named a 2024 Hubspot Impact Award Winner for Product Excellence

The team at LAIRE is proud to announce that the agency has been named a winner in the Product Excellence category in HubSpot’s semi-annual 2024 Impact Awards.

HubSpot, a top customer relationship management (CRM) platform designed for growing businesses, presents this award to members of its Solutions Partner Program who excel in supporting their customers' growth and success.

LAIRE Web Design and HubSpot Mastery Recognized 

Our winning project showcased our ability to harness HubSpot’s capabilities to create a transformative impact for our client Premier Building Systems. We submitted a comprehensive case study that highlighted our expertise in the following areas:

• Website Design: We executed a phased redesign of Premier Building Systems' multiple brand websites, introducing a new parent site on HubSpot’s content management system (CMS). This overhaul aimed to enhance user experience through a streamlined and engaging design.
• URL Structure Planning: Transitioning from multiple established domains to a unified parent domain (premierbuildingsystems.com) required careful planning. Despite the challenges, including the loss of existing domain authority, this strategic move positioned Premier Building Systems as the central brand while enhancing overall digital coherence.
• SEO and Content Strategy: We performed in-depth SEO research to boost keyword rankings and organic traffic. We also streamlined website pages for improved usability and showcased key brand attributes — performance, environmental impact, and ease of installation — using targeted imagery and copy.
• Inbound Marketing: To boost future marketing and lead generation, we integrated inbound tools designed to capture and nurture leads effectively.
• HubSpot Know-How: Our team implemented creative solutions using HubSpot’s tools to enhance lead generation, streamline sales processes, and boost customer engagement. From marketing automation to analytics tools and so much more, we utilized every aspect of HubSpot’s platform to drive significant results.

This project exemplifies how strategic planning, combined with innovative marketing solutions — and, of course, HubSpot — can significantly enhance brand impact and achieve long-term success. For Premier Building Systems, this success came in the form of improved keyword rankings, increased organic search traffic, and a significant boost in new contacts.

A HubSpot Impact Award is a big deal — not just because it’s cool to be applauded by industry leaders for our work, but we’re also being recognized for how we positively changed a client’s digital world and connection to its audience. I’m super proud to be a part of the project and marketing team that made this happen for our client.

– Lisa Morgan, Creative Projects Director at LAIRE

To learn more about the impressive results we helped achieve for our client, check out the full case study and winning project here.

A Thank You to Our Client and Team

We want to extend a heartfelt thank you to our incredible client for their trust and collaboration. Additionally, a huge shoutout to our talented team whose innovation, dedication, and expertise made this project a success.

Winning this award is a testament to our team’s hard work, creativity, and dedication. It validates our approach to using HubSpot’s platform to create meaningful and measurable results for our clients. This recognition also reinforces our commitment to continually pushing the boundaries of what’s possible with HubSpot’s product in addition to marketing and client success.

– Todd Laire, Co-Founder and CEO at LAIRE

As we celebrate this milestone, we’re more motivated than ever to continue delivering exceptional results and leveraging HubSpot’s tools to drive even greater success for our clients.

For more information about how we can help you achieve similar results, feel free to contact us or request a free marketing consultation. Let’s make your marketing goals a reality!