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Why HubSpot? | 3 Ways to Make of Most of HubSpot | Free Portal Audit
If you're new to HubSpot, welcome to the community! We're more than 216,000 strong with users from countries across the globe.
When it comes to great marketing and sales tools, we trust HubSpot. It can be a tremendous asset for your business and is proven to increase your bottom line (if used correctly).
But, are you using your HubSpot portal to its full potential? How can you optimize your results and bring in more qualified leads for your business?
Before we dive into the ways you can make the most out of your portal, let’s discuss why our agency chose HubSpot specifically, and why having a powerful, simple-to-use marketing automation system is critical to the success of your company.
Why HubSpot?
We started using HubSpot several years back and have seen success with the inbound marketing methodology time and time again with our very own client accounts. What we’ve discovered is that the more we utilize all that the platform has to offer and abide by HubSpot’s best practices, the better results we see.
CEO and Founder of Deep Focus, Ian Schafer, said it best “Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”
If your marketing strategy isn’t changing with your target audience, you may lose out on the opportunity to reach more potential customers.
With HubSpot's marketing tools, we can measure data to inform our content strategy. After looking at the data, we then make decisions based on what works and what doesn't.
How do we do it? How can you do it too? Here are three ways you can make the most out of your HubSpot account.
3 Ways to Make the Most of HubSpot
1. Start With SMART Goals
Your inbound efforts will be more successful with a thorough and strategic plan. You need a roadmap to follow as you dive deep into creating and analyzing your marketing tactics.
What are your revenue goals for the upcoming year? What traffic and conversion rates will help you reach that revenue? What actions do you want your ideal clients to take on your website? What personas are the most profitable to you and your marketing team's efforts?
When you have clearly defined goals, it’s easier to track your progress, especially in HubSpot. You can program your goals directly into your HubSpot dashboard so the platform can keep track of your progress for you. For this to work, however, your goals have to be SMART:
- Specific
- Measurable
- Attainable
- Realistic
- Timely
What are your business’s SMART goals for the month, quarter, and year?
MARKETING PRO TIP
Include your sales team in goal-setting conversations to ensure you have clarity surrounding business objectives.
2. Publish Digital Content
At our agency, we use the growth-driven design process for launching new or redesigned websites.
With this method, we start with the minimum viable product and launch a site as quickly as we can with all of the messaging catered to the client’s buyer personas. Then, we build content based on the analytics we get back from the website.
Some questions we ask ourselves before producing any new content include:
- Are visitors clicking certain links more than others?
- Are our downloadable content offers converting the right leads?
- Is our content getting seen organically? If not, how can we rank our keywords higher in search engines?
By using this data-driven approach, our efforts are better informed by each client's specific traffic and ideal clients. This way, we can track our HubSpot campaigns to see where our efforts are getting the best return on investment (ROI).
Content performance can help you determine how to create a better sales process too.
3. Never Stop Optimizing
Often, we meet prospects who come to us with a website that was built, launched, and then never touched again. This is not the way you should treat your website and the content it hosts.
As a business, you must continue to create and optimize content so that you can consistently gain organic traffic and nurture new leads. Without optimizing your content, your digital presence will be lost in the sea of your competition.
Here’s the content you should be producing and optimizing over time:
- Blogs
- Downloadable content offers (checklists, guides, infographics, etc.)
- Social media
- Website pages
- Email nurture campaigns
- Chatbot scripts
- Calls to action (CTAs)
If your HubSpot analytics are telling you one of your pieces of content has a bounce rate that is much higher than the others, maybe you should add the Lead Flows or Chatbot tool to that page so you can engage with visitors.
Another way to optimize content is to review your keyword strategy. What keywords are you currently ranking for? What are some keywords that your competitors are ranking for? By doing keyword research, Google may reward you for your diligence.
Market Your Business With Confidence
As a HubSpot Platinum Certified Agency Partner, our team at LAIRE practices what we preach. We’re always optimizing content, social media, paid search, and more. We never stand still!
Our clients trust us to be an expert in marketing for their business and to deliver fresh ideas to them constantly. And that is what we vow to do.
Curious if your business is getting the most bang for its buck when it comes to HubSpot? Get a complimentary portal audit to find out:
