Tasked with finding the best marketing automation software for your company? Two of the most popular choices are HubSpot's Marketing Hub and Salesforce's Marketing Cloud Account Engagement.
How we attract and maintain new business will continue to evolve as the world becomes more digital and competitive.
Equip your marketing strategy with a transformative automation platform to elevate audience engagement, amplify brand reach, generate leads, enhance customer satisfaction, and streamline sales.
But which platform should you choose?
We’re here to point you in the right direction so you can make the best decision possible to meet your organization’s goals and initiatives. Let’s dive into an in-depth analysis of HubSpot Marketing Hub vs Salesforce Marketing Cloud so you can select the best option for your company.
HubSpot vs Salesforce Marketing Cloud: Customer Support
When choosing a marketing automation platform, one of the biggest issues many people run into is customer support — but few think about this factor before signing up for a contract.
Today, we love knowing the answer to something quickly, right? Well, it's no different when it comes to marketing systems.
No matter how reliable a marketing automation software company says its platform is, you will certainly run into some sort of snag at some point in time. That's why having a team of experts you can call or message via live chat is an important resource, especially when you need a quick solution.
When it comes to the level of customer service between Hubspot Marketing Hub vs Salesforce Marketing Cloud, there are some major differences.
Marketing Cloud has a lot of tools, but timely customer support is, unfortunately, not one of them. If you run into a workflow problem or template issue or need another quick fix, you’ll most likely be disappointed with the response rate. While they do have a live chat feature, it’s only available at certain times, and 24/7 support is only available for Premier accounts.
HubSpot, on the other hand, has a live chatbot feature that’s there any time you need it. Why is this important? We’ve all felt that sense of urgency when having to solve problems quickly, like when you need to publish a landing page on the fly without the added stress of a delayed publish date.
Additionally, HubSpot offers a customer service phone line for customers to call for assistance. You can also email them (they'll get back within one business day) and see all of your conversations in an inbox. All in all, HubSpot representatives are extremely helpful and provide a quick solution whenever you need it.
Reporting Capabilities: HubSpot vs Salesforce Comparison
You’ve spent months building out social media tactics and executing your campaign strategies for the year, but how are you tracking your success? The key to getting to the heart of the perfect formula for accurate reporting is making sure that sales and marketing speak the same language — one should feed into the other.
If a year goes by and you’re not seeing results, you may want to dive further into your analytics and reporting capabilities.
Depending on how in-depth you want to get with your analytics, Marketing Cloud Account Engagement is a solid choice. Two of Marketing Cloud's biggest differentiators are the ROI marketing dashboard and detailed insights into your leads. But it’s important to note that the B2B marketing analytics dashboard is an add-on feature, not a standard asset.
Keep in mind that a complete dashboard will not happen overnight, and it will take you some time for this process to be a well-oiled machine, not just for your marketing team but for your entire sales department too. This is true for both Marketing Cloud Account Engagement’s and HubSpot's reporting features. Reporting takes time. It's as simple as that.
Every organization tracks ROI benchmarks differently, so make sure you’re focusing on what your team needs the most. Whether it’s social media, trade show marketing, campaign progress, etc., the data needs to be tracked and measured appropriately.
Let's take a closer look at the differences and similarities between the reporting capabilities of HubSpot vs Salesforce Marketing Cloud:
What HubSpot does best:
- Creating marketing campaigns
- Customer retention
- Customizable lead qualifiers
- Custom event-based and revenue reports
What Marketing Cloud Account Engagement does best:
- Lead insights
- Customer journey
- Visitor reports
- Dashboards
What both do well:
- Tracking campaigns
- Lifecycle stages
- Campaign reporting
- Lead capturing
Salesforce Marketing Cloud vs HubSpot: Campaigns
Creating and successfully executing campaigns involves offering the right content to your audience. Whether it's a blog, email, or landing page, your content needs to be easily customizable.
If you’re like us and love to build creative templates and appreciate the ease of “drag and drop” features, HubSpot is made for you. From creating and optimizing blogs, landing pages, web content, calls to action (CTAs), and more, this marketing automation software is your best choice. Here are a few key features that come with HubSpot:
- Easy-to-use templates
- A wide selection of email marketing templates
- Social media account connections
- Live chat
- AI Content Writer
- Drag-and-drop website builder
How Salesforce vs HubSpot Streamlines the Sales Process
One of the most important things to consider is whether or not your marketing automation software works in tandem with your sales process. This is a big deciding factor when choosing between HubSpot Marketing Hub or Marketing Cloud Account Engagement.
HubSpot offers a high-level overview of lead conversions, pipeline stages, and campaign performance. Notably, the platform can automate lifecycle stages so your sales team knows exactly who your qualified leads are. The sales dashboard is also customizable, which helps measure success and keep track of the sales process.
Salesforce Marketing Cloud is also a good choice, with its flexible sales system, ROI tracking, and lifecycle stages.
When comparing HubSpot vs Salesforce, you really can't go wrong, but the size of your organization may help tip the scales. Although HubSpot can easily support a large organization's needs, Marketing Cloud Account Engagement is definitely popular amongst larger companies.
Choosing Between HubSpot and Salesforce Marketing Automation Software
We've broken down the differences between HubSpot Marketing Hub versus Salesforce Marketing Cloud Account Engagement, and you now know the positives that come along with each platform.
As a HubSpot Platinum Certified Agency Partner, we are huge advocates for HubSpot and can help answer any questions you may have when you work with us for your digital marketing efforts. Drop us a line anytime.
If you do choose HubSpot for your marketing automation software, great choice! To ensure you're making the most of your account, download a copy of our free checklist and discover useful HubSpot tools you may not know about.
