<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=219278401939698&amp;ev=PageView&amp;noscript=1">
FREE 20-MIN CONSULT

Join thousands of successful marketers who get our weekly Marketing Mixtape email with fresh ideas & hot insider tips!

Brand Icon
YOUR BRAND SPEAKS VOLUMES

Why Is Brand Development Important?

Branding is not just a logo. A strong brand is like a magnetic force that draws people in, making them feel like they're a part of something bigger than themselves. It's the difference between being just another company and being a cult favorite that people can't help but rave about. 

Delivered through logos, color palettes, typefaces, the voice and tone of your written content, customized symbols, and more, your brand is your business’s distinct identity. So, whether you're a startup or a well-established business, investing in your branding is the key to standing out in a crowded market and building a loyal following that will keep coming back for more.

Time for a Rebrand?
Brand importance-rawpixel-2051479
NOT JUST LOGOS

Brand Development Services We Offer

Logo Creation

The process of designing and perfecting your company’s identifiable symbol or logo.

Brand Guidelines

Your rulebook for all things surrounding your brand can be referred to by your internal team and external vendors.

Brand Voice & Messaging

The tone and style will help readers identify your company and give your brand a distinct personality.

Brand Colors & Imagery

Your color palette, graphics, symbols, and visual elements will be used in the experience of your brand.

Brand Identity & Naming

The words and phrases that will be used to represent your business in spoken or written form.

Brand Positioning

The way that your brand is distinguished from competitors in the marketplace and how your audience views your business in their minds.

STRATEGY & INNOVATION

The LAIRE Brand Development Process

Collaborate

Our entire team works together to brainstorm new company names, imagery, potential symbols, color palettes, and language that will be used throughout your brand.

Concept

We research your industry and market, have you complete questionnaires, and begin sculpting your brand identity from scratch, allowing you to be hands-on.

Create

The LAIRE creative department gets to work to build your new logo, color scheme, typeface, symbols, and any other materials you might need to provide a complete brand identity.

OUR BRANDING WORK

Some Projects From Our Portfolio

Tower68_Color Logo w- Tagline
Bosko logo
Tilghman-Logo-Vertical-Black-Opacity
Largo Endo logo
Smart Church Solutions Logo
Infinium
LAIRETaglineBox_Midnight-BlueA 400px for sig
Health Market Genius Logo
Walker Covey logo
JPA-logo-grey-box-trans
Highland Wealth Partners logo
GET STARTED
BRANDING CASE STUDY

Our Rebrand Experience: How LAIRE Refreshed Business and Leads

If we know one thing, it’s that a brand refresh can open the door to an audience that might have previously excluded you from their list of potential partners. When you’ve got killer branding on your side that helps you capture the right kind of attention, you’re already in the running to secure additional leads that you could have missed in the past. 

"From Laire Group Marketing to LAIRE: New Brand Strategy for Growth"

READ BLOG
Client Review

"We love this brand book! We're so excited to have this brand identity established. Thank you and the whole LAIRE team for all your work with us on this project!"

Headshot woman_image-from-rawpixel-id-186063-jpeg
R.M. - Marketing Manager
START STRONG

Branding for New Businesses

Your brand is the first touchpoint your customers will have with your business. Conceptualizing what that will look like when you’re starting from scratch can go in many directions. We take the time to look at what your marketplace represents and responds to while creating a unique experience for your audience that will push your company to the front of the crowd.

branding palette-LPWl2pEVGKc-unsplash
REVITALIZE REVENUE

Brand Refresh for Existing Companies

Rebranding your company might be the best business move you make. A successful rebrand is one that breathes new life into your existing strategy, creating a refreshing experience for your current customers and an opportunity to expand your audience. 

While you won’t lose the foundation of who your business is, your brand refresh will help your company evolve into the best version of itself. 

logo design-rawpixel-2363
GET YOUR EARBUDS READY

Are You Attracting Your Ideal Audience?

Discover how to leverage your brand archetype to craft authentic messaging that resonates with, engages, and converts qualified buyers.

UNLOCK MY ARCHETYPE
Brand Archetype Pillar Page Hero
FEATURED BLOGS

We Have Lots to Say About Branding. Check These Out.

VIEW MORE
Branding

What's Your Brand Personality? 12 Brand Archetypes Explained

READ ARTICLE
Branding

How to Make Your Brand Remarkable

READ ARTICLE
Branding

11 Sure Signs of a Weak Brand

READ ARTICLE
GROWTH STARTS HERE

Book Your Free 20-Minute Branding Assessment.

Understand how your brand appeals to your target audience, learn how to make it more cohesive, and discover how you can better optimize your marketing and sales efforts. We promise to leave you with something remarkable.

1.) Fill out this form

2.) Check your email

3.) Book a time slot via the email

That's it! That's all you have to do for us to get started working for you.