What Is Revenue Operations?
Revenue Operations consists of people, processes, and software that purposefully and continually evolve your customer-facing teams’ work to ultimately improve your customer experience. When RevOps is done right, it automates tedious administrative work and data entry of your sales and service teams, enabling them to build relationships directly with your customers.
It’s a common misconception that marketing’s role ends when sales or customer service begins engaging with new leads. When using an effective RevOps framework, marketing can take its role in revenue generation a step further by providing consistent communication through the entire buyer’s journey with brand and voice.